The SQA Diploma in Digital Marketing is delivered in partnership between NSDesign and Training Matters, and has been specifically designed to maximise the potential and professionalise the role of those involved with digital marketing within organisations.
The aims of the Digital Marketing Diploma are to:
The Diploma in Digital Marketing provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing.
The qualification modules include: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; search engine marketing; using collaborative technologies; digital marketing metrics and analytics; content marketing; image and video creation, principles of social media within a business and much more….
The recruitment and selection of this programme is primarily the responsibility of the employer. However, the following guidance is given:
The full programme will consist of a mixture of the following depending on needs and units selected –
The programme normally takes between 12-18 months to complete
Please get in touch for more information on the Training Matters e-portfolio and course costs. Support funding may be available via Skills Development Scotland.
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